For a company [Starbucks] that has a large portion of their website devoted to promoting the claim that they’re very environmentally aware and making constant efforts to reduce their footprint through methods including recycling, constructing “green” buildings and ethically sourcing their coffee sources, what does it mean to add up the countless building signs, road signs, printed items for every product they carry, window graphics, gift cards, etc. that are all going to have to be re-made, re-printed and shipped to every corner of the globe? It means a pretty deep carbon footprint.
— Freelance Writer Tara Alley who promotes green coffee and coffeemakers for Coffee Home Direct.
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